How much does shopping cart advertising cost?

November 8, 2016

Shopping Cart Advertising Cost
Shopping cart advertising allows small businesses to enjoy to benefits of national advertising campaigns, providing extensive ad reach for the price. Finding affordable advertising is a challenge for any small business. It’s too expensive, doesn’t reach the right audience, or isn’t seen by enough people are common concerns when crafting a marketing strategy.

Of these, cost probably causes the most anxiety. Successful marketing has reach, which comes at a price.


Small businesses have the challenge of finding affordable marketing solutions that provide return. Of course, the best marketing strategies will quickly pay for themselves by attracting new customers.


Such strategies, however, can be expensive. The most successful brands (think Hershey, Campbell’s, Coke) spend millions on advertising, so their messages are seen by millions of people who buy their products.


Small businesses can’t launch large-scale marketing campaigns like corporate giants and national retailers. But as the saying goes — if you can’t beat ‘em, join ‘em!


Advantage of Advertising with National Retailers


Supermarket advertising allows small businesses to enjoy the benefits of multi-million dollar, large-scale marketing strategies.


Major national supermarkets spend thousands of dollars on marketing campaigns, reaching potential customers on multiple fronts, TV commercials, coupon mailers, radio, and social media.


In turn, their enormous marketing leads to major brand recognition within their regions—often to the point that shoppers feel a personal attachment with their local supermarket.


Small businesses achieve greater brand recognition but on much smaller budgets by joining forces with national supermarkets.


When a business advertises in a supermarket it only pays for the ads running in a particular store, but they’re also benefitting from the supermarket’s extensive ad campaigns.


This means that small businesses achieve greater reach at a lower cost.


Determine The Reach of Your Ad Campaign


It’s important to know an advertisement’s reach before deciding on any strategy. In marketing, reach is the total number of different people or households exposed to an advertisement in a specific period of time.


Reach and the method of calculation will be different for each marketing method. Here we’ve calculated Adcart’s reach in the average high-traffic supermarket.


23,000Total number shoppers each week in one of Adcart’s high volume grocery stores


76,667 – Number of hours customers spend each week with an Adcart advertisement


These numbers indicate vast reach for an ad campaign. Such reach would be impossible on the average small business’ marketing budget, but is possible when joining advertising forces with supermarkets.


How Much Will You Expect to Pay for Adcart Advertising?


The honest answer, you may have guessed, is that the cost varies. Adcart has several different packages based on the size and needs of a business. Cost will vary depending on the number of stores an ad appears, the traffic in a particular store, and the percentage of carts displaying a particular advertisement.


However, to give you a basic idea here’s an example. Let’s say Jane owns Majestic Tours, a local travel agency, and wants to advertise her business on shopping carts in her local Winn-Dixie.


For moderate coverage, Jane can expect to pay about $325 per month for shopping cart advertisements.


When compared to the total number of hours customers spend with an advertisement, she is spending less than half of $0.01 per hour on this advertising.


The Added Value of Shopping Cart Ads


Guaranteed Interaction: The unique aspect of shopping cart advertising is that potential customers interact with an advertisement for a measurable period of time. With other forms of print advertising, it’s difficult to measure its value so accurately.


Many non-digital forms of advertising are more difficult to measure value, which is often the case for print media.


When consumers flip through a magazine, they may scan an ad for a few seconds and move on to the next article or ad. In supermarkets, customers will have no choice but to push a shopping cart.


Every customer is a guaranteed interaction with an advertisement, and that interaction leads to greater brand recognition and more customers to your business.


Targeted to the Right Buyers: Shopping cart ads target the primary buyer and decision maker of a household. In most households, the person in control of spending also does the grocery shopping. The same buyer, statistics show, will visit a grocery store often 2-3 times in a week.


Primary buyers are ideal prospective customers for almost any consumer-oriented small business. To help decide if shopping cart advertising is right for your business, check out this blog post.



Ready to Begin Your Shopping Cart Advertising?


Adcart’s unique form of shopping cart advertising is a cost-effective way for small businesses to advertise, allowing them to take advantage of the extensive marketing plans and large budgets of national supermarket chains.


If you are interested in beginning cost-effective, high-return advertising, Adcart has a proven solution for your small business. Contact us here for a free consultation and to build a custom marketing plan that works for your business.