Harvey’s Grocery Stores Now Offers Unique Advertising Opportunity for Charlotte-area Businesses

May 9, 2017

CHARLOTTE, N.C. — Harvey’s has replaced several Bi-Lo grocery stores in the Charlotte area, presenting a unique marketing opportunity for local businesses. The new brand — which caters to shoppers seeking value, quality and top-notch service — was founded in Nashville, Georgia and in recent years has rapidly expanded into new markets across the Southeast. […]

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How to Brand your Medical Practice in Charleston and the South Carolina Lowcountry

April 28, 2017

Brand your Medical Practice

As a Medical center in the Charleston area, you’ve likely found it difficult to stand out. To recruit patients, you must prominently position yourself, showing residents why they should trust your practice. Building brand awareness here is especially challenging. High media density mean that traditional marketing channels — print, newspaper, TV, radio — and internet […]

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How to Brand your Medical Practice in Asheville and Western North Carolina

April 26, 2017

As a medical center or practice, you know it’s essential that you gain your community’s trust. To gain this trust, however, you must be prominently positioned in Asheville and our surrounding region, which can be extremely difficult to achieve. Here in the Asheville area building brand awareness for your medical establishment is especially challenging. High […]

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How to Brand your Medical Practice in the Charlotte Area

April 20, 2017

Familiarity is a prerequisite for trust. As a medical center, gaining Charlotte’s trust is essential to recruiting patients. But how to achieve this? Unfortunately, there are no easy answers. It’s going to take time and money to achieve. Here in the Charlotte area building brand awareness is especially challenging. High media density mean that traditional […]

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How to Advertise on Grocery Carts

April 19, 2017

  When you visit the grocery store this week, take a look at how many shopping carts people are pushing down the aisles. It’s probably in the hundreds. Shopping carts are an essential piece of equipment for any trip to the grocery store — but aside from holding groceries, they’re also branding machines. Do you own […]

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How to Promote your Medical Practice in Tampa and St. Petersburg Florida

April 13, 2017

Familiarity is a prerequisite for trust. As a medical center, gaining Tampa’s trust is essential to recruiting patients. But how to achieve this? Unfortunately, there are no easy answers. It’s going to take time and money to achieve. Here in Tampa and St. Petersburg, Florida, building brand awareness is especially challenging. High media density mean […]

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Small College Marketing: How to successfully market your college

March 29, 2017

Small colleges face several unique marketing challenges. While large public and private institutions inherit strong name recognition, small colleges must actively build their own brand awareness. In this blog, we’ll look at a few of the many marketing tools small colleges can use to build their name recognition and college marketing. Marketing your college is […]

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Can you measure ROI on brand awareness campaigns?

February 15, 2017

In the second blog of the brand awareness series, we will explore ROI and its relationship to brand awareness. In the previous blog, we answered the question: What is brand awareness? This week, we will go a step further and look and brand awareness in relationship to ROI (Return on Investment). With marketing, knowing ROI […]

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Brand Awareness: How to Build It and Why It’s Important

January 27, 2017

At Adcart, we often talk about how our product “Builds Brand Awareness” for our clients. In this two-part blog series, we’ll define brand awareness to make an abstract concept a bit more concrete. Brand awareness is a seemingly basic concept, but as with all things “seemingly basic” spending just a few minutes thinking about it […]

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Grocery Cart Advertising: How to Design Billboard Ads that Work

January 10, 2017

shopping cart ad sample

When you hear the word “billboard” you likely imagine the endless stream of posters perched above highways. Some are just pictures, others are more unusual and even have some cool visual effects.   Chances are, if you’re reading this blog, you are interested in discovering the elements of great billboard design — but on a […]

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What is Supermarket Advertising? Benefits for Local Businesses

December 22, 2016

There are so many ways businesses can advertise in supermarkets! In this blog, we’ll describe the different ways and what businesses benefit the most from supermarket advertising.   Supermarkets are full of products. Likewise, supermarkets are great centers of advertising. Think about your last shopping trip. You probably remember and expected to see food advertisements: […]

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Grocery Cart Advertising During the Holidays: The Benefits to Small Businesses

December 12, 2016

  If you’ve found this article, chances are you’re a small business wanting to know how you can effectively advertise like the big brands this holiday season. This article will show you how to do just that! But first, I’d like to share a personal story about the holiday season to help illustrate my point. […]

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Carter Quality Plumbing, LLC Builds Brand Awareness in the Carolinas

December 6, 2016

Register tape advertising

Since 2001, Carter Quality Plumbing, LLC has offered a wide-range of plumbing services to the regions of Rock Hill and Lancaster, South Carolina and the Charlotte, North Carolina area. Their ads have appeared on shopping carts since 2012 with an aim to create brand awareness and recognition.   Currently, their advertisements appear in three stores—Harris […]

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Social Media Marketing: 5 Things Small Businesses Should Consider

November 30, 2016

Twitter and Facebook are everywhere. Hashtags appears on your favorite TV shows, in your mailbox, and even on billboards. It’s as if people won’t understand your marketing without a “#”! With all the social media hype, small businesses must really consider their approach to social media marketing. While social media marketing works great for national […]

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How much does shopping cart advertising cost?

November 8, 2016

Shopping cart advertising allows small businesses to enjoy to benefits of national advertising campaigns, providing extensive ad reach for the price. Finding affordable advertising is a challenge for any small business. It’s too expensive, doesn’t reach the right audience, or isn’t seen by enough people are common concerns when crafting a marketing strategy. Of these, cost […]

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Customer Lifetime Value : Why It’s Important to Your Small Business

November 7, 2016

Customer Retention

Customer lifetime value (abbreviated CLV or LTV) is an important metric for any business. This number helps determine how much a business can afford to “buy” customers. CLV, put simply, is the total dollar value of a customer. It’s the combined present value and future cash flows from any given customer relationship. Lifetime value helps […]

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6 Helpful Tips to Effectively Market to New Movers

October 31, 2016

New mover marketing

Approximately 40 million people move in the United States each year according to the U.S. Census Bureau. That’s more than the entire population of California! New movers are big purchasers. When someone moves to a new home, they have to find new everything—new doctors, grocery stores, pharmacies, daycares, hospitals, etc. Targeting your advertising to new movers can […]

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Is Shopping Cart Advertising a Good Fit for Your Business?

October 24, 2016

They’re prominent and purposeful, and people push them for several hours every week. But have you considered the trusty shopping cart as a vehicle of advertising? Shopping carts are outfitted with billboards on the front and rear on the child seat that display a business’s ad with a full color picture. A list of common […]

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Why store advertising is the best way to reach customers!

August 26, 2016

Relocating or shifting to a new area always comes with its own set of challenges. There are many things to deal with: new locality, new people, and so on. One of the first challenges is to get groceries so that the household is up and running even while the fixing and arranging is going on […]

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Small or Local Business BRANDING

May 4, 2016

Branding is a concept that extends far beyond the marketing of a “brand name” product. A business’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.                                   […]

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